A while back there was a craze for Brazilian’s. No, not good looking women or men, but doing a chemical processes called Brazilian on your hair to keep it straight. Much has changed in a few short years. The natural movement has extended into so many parts of our lives including our hair.
In South Africa particularly most people do not have straight hair. As women see their hair as a crown often times ones self-confidence is diminished if their hair does not look good. With the acceleration of the natural hair movement it gives women more freedom to feel good about looking themselves without having to spend a ton of money to change their hair completely to make it appear or be straight.
With more and more women boldly leaving their hair natural it has lead to product development and a need for understanding your individual curl. Which then allows you to buy products that cater to your specific needs.
This has opened up the opportunity for hair workshops and festivals that focus on giving the consumer knowledge on their curls that then empowers them to wear their natural hair best.
What works for one person’s curls does not work for the next person’s curls. So in order to look your best with your natural hair understanding must be given first and secondly suitable products.
Article by Gabrielle Mixon
TrendER Insights’ Fashion Researcher, Communicator & Trend Analyst