The Zeitgeist in our sociological setting dictates that the lighter one is – from a pigmentation point of view – the lighter you are on the eye. Is this a complete fallacy or a truism crafted by society that would have to be adapted as a norm? Pearl Thusi, actress and radio personality, relays in...Continue Reading
“Happy 2020…TrendER would like to wish you a prosperous new year. We are dedicated to continue bringing you relevant consumer trends, insights and creativity into this new decade. Helping you build stronger, meaningful brands into your consumer’s lives, for this new decade!!! Happy new year!” – Mogorosi MashiloContinue Reading
The question needs to be asked whether the average South African is a value driven centric customer or a mere luxury-oriented customer that comes from the back of a poverty-stricken history and is now enabled thus strives for the finer things in life. Bundled goods in our market will always lead sells when we speak...Continue Reading
A South African IsiXhosa slang word which means that one is going through the most/going through a lot- Mgowo (other derivatives: gowa, gowishing, gowisha, umgowo) “I want to live my best life…” Millennials truly voucher for this statement and strife as much as the can to bring this to life. These individuals find themselves constantly...Continue Reading
Regardless of the facts presented before me, I reiterate that my misinformed obscure perspective is still valid whether you like it or not – Oksalayo. The Oksalayo type’s resilience and perseverance is one to be admired. The bank balance maybe sitting on R0.00 under saving, however the Oksalayo type will tap into that cheque account...Continue Reading
Township restaurants have revolutionised its traditional servings to incorporate nouvelle cuisine, gone are the days we had simple pap and meat enter an age where servings are given a special twist. As we speak modern technology through to modern marketing, so has the cuisine industry in the township adapted to this zeitgeist. Staple food such...Continue Reading
A man is not an island – our South African traditional cultures have taught us this sentiment from the stages of infancy, Ubuntu – the spirit of togetherness. The opinions of those we hold dear to our hearts and the community at large matter. We live in a zeitgeist that vehemently vouches for the “bazo...Continue Reading
According to SANTACO (The SA National Taxi Council), Taxis transport approximately 15 million commuters daily, and this accounts for 60-70% of the commuting public, in particular the workforce. In the light of this, it is important for marketers and brands to comprehend their commuting lifestyle, and how this has an influence in their shopping habits...Continue Reading
“Men don’t drink pink drinks and don’t drink using straws” this statement is prevalent when gazing into the drinkables category in our market. The latest offering from Bernini, for example and many other liquor brands, – a drink commonly consumed by women in grove (clubs and social setting such a festivals) resuscitates this phrase with...Continue Reading
“Not only do I want people to see me with all these achievements and money, but I also want to enjoy them to the fullest.” Shift from public admiration to self fulfillment. It is no longer about having material possessions to gain public admiration but about living life to the fullest and enjoying every aspect...Continue Reading
