Today’s young working consumer has many work responsibilities that keep them occupied all day. Sometimes even to the point where they forget to eat or don’t find time to eat. This has inspired all sorts of product innovations such as snack bars, take away smoothies and protein shakes that are quick and easy as well...Continue Reading
Ringier Africa’s new media publisher, is expanding its news & media portfolio with the digital launch of Men’s Health and Women’s Health in Nigeria and Ghana. The Sub-Saharan Africa content partnership with the leading global fitness publishing brands will commence in December 2016. The expansion of Women’s Health and Men’s Health into Nigeria and...Continue Reading
The gyms are full of all kinds of people trying to improve their wellness in this health obsessed time. The markets that offer exercise as a product, to fitness clothing or health enriching experiences are growing and coining it. Considering the consumers deep desire for experiences today the gym experience is just not enough. There...Continue Reading
Fitness activities have been something that people used to do in isolation. However that has all changed as fitness is becoming more and more of a social activity more than ever before. Wearable technology that tracks activity such as as Fitbit and applications such as the Nike + app have allowed for fitness to be...Continue Reading
The age of transparency is becoming more apparent each day as consumers hold brands to be more accountable for the health benefits or lack off in their products. What this means is that the South African consumer has become more health conscious and looking towards healthier lifestyle habits and diet. However this does not mean...Continue Reading
While some technologies encourage you to take more steps during the day, some do the opposite. Dictionary.com defines technology as ‘the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure...Continue Reading
