DigitalHealth & Wellness

Modern technology tensions

Health And Wellness Trender Insights
Image: https://twitter.com/FitbitSAfrica

While some technologies encourage you to take more steps during the day, some do the opposite.

Dictionary.com defines technology as ‘the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science.’

Technology is designed to make our lives easier and help societies interact, work, live and communicate more efficiently. In this context we look at technology within the health and wellness sphere. The advancement in technology has seen the health and medical industry progress at exponential rates. On a social and everyday consumer lifestyle level, we have seen the introduction of wearable technology increase rapidly among our everyday consumer lifestyles. This has not just been from the active consumer’s point of view but an encouragement for those that were not active before. Having real time knowledge of ones physical activities is now a trending activity due to our modern day technology. However with every technological advancement there is always the opposite. In this instance hoverboard and similar technologies have become the opposite. Instead of encouraging more steps, they actually take away the steps.

Hoverboards
Image: http://www.digitaltrends.com/

This modern day technology tension brings the old age science theory, that for every action there is a reaction, regardless on the environment or category. There is however no negative or positive to this tension. In fact what this tension means is that technology has empowered the consumer to be able to live life the way they see fit. It is important for people to have a choice how they want to live their lives, and the role of technology is to make any lifestyle easier for people regardless of their preferences.

Article by Mogorosi Mashilo
TrendER Insights’ Founder and Trend Analyst
mogorosi-mashilo-trender-insights-3

About Author

Founder and Trend Analyst at TrendER Insights. Mogorosi's passion lies in unearthing consumer insights that will help brands build more meaningful relationships with their consumers. Email: mogorosi@trender.co.za

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