Memes, gifs, short films and videos used for entertainment have found greater relevance in people’s daily digital engagement. Most people are time-crunched, fitting in social media browsing and chats with
SHOPPING HAS BECOME COMPLEX
A little while ago our market was home to relatively few retailers and consumers followed a few key trends from season to season. Few retailers + few
As South African’s we have grown up or around the value of uBuntu. As our country has modernized and grown even more comfortable with westernized values there is a strong
Consumers are increasingly feeling the pressure of social media when it comes to appearances. While there are people that try to depict their real life it’s the one’s who show
Digital is the enabler to the new work flow. It is inspiring pre-teens, teens and adults alike to change the meaning of work and to create new ways (more fun
Fidget spinners: Playfulness meets purposefulness
A technological antidote or just another common gadget leading the playfulness trend in our kids society today. Fidget spinners really have received a lot of attention from the
TrendER Insights has now expanded focus group services to our international clients, who want to gain access into the South African market.
Advancing traditional focus group sessions into a modern virtual
We wanted to go out and get the real truth. About what consumers think and feel towards online shopping.
To hear first hand how consumers feel towards the act
Advertising campaigns are fast moving to become in line with what the consumer prefers. Communicating better so that their campaigns will resonate better to the audience, that it is targeted
A practice commonly used in developed nations has reached our local travel culture. This has taken a step further to using Uber and Taxify applications to catch a ride to
The cellphone or iPad/tablet (in some cases) is a part of the consumer. It contains their connections, loved ones, their special moments, inspirations and aspirations. It is a treasure that
In this day and age every teen or young adult wants a life as good as a celebrities. Having high exceptions and dreams it's almost as if being young and