From Myspace, to Facebook, Instagram and Snapchat and now Tik Tok The age of social media is evolving at a rapid pace more than every giving the youth and more options and connections with other people. You can never say one social media platform is better than the other which is a common mistake that...Continue Reading

Retail shopping paper coupons have never been a popular loyalty program or incentive to the South African consumer. South Africans, especially the mass black market have seen couponing as a chore more than an incentive,because one will not go back (take a taxi drive from thier home, which means paying more money just to redeem...Continue Reading

This is the age of the ‘digital natives’. We are living in a time where people are more connected and within keystrokes of one another. This has seen online retail begin to take centre stage. More consumers are finding themselves engaged online and more comfortable with online interaction, especially transactions with reputable brands. The statistics:...Continue Reading

For the most part people spend time together to get to know one another and enjoy each other’s company. While the world may be changing because of a digital revolution, time is still being spent together. Actually, even more than before. Our basic need is to belong and in relationships the more people share the...Continue Reading

In December food is consumed excessively by most people. Partying done more than usual and alcohol, well no one needs to tell you. Beyond this, social media has been consumed excessively. It is addictive. Almost like a reflex for most people. In 2018, it’s resulting in people tapping out and saying they need moderation when...Continue Reading

Taken from the 2018 Africa Trends Report Social media networks such as Instagram, Facebook and WhatsApp have introduced another element to conversations on their platforms which is; status update. Status updates have become the new form of communication because they only last for a limited period of time. It makes it harder to track conversations...Continue Reading

Social media has become the enabler for brands to be part of their consumer’s lives through various means. We see more and more brands join the social media platform to engage with the audience. This can be through paid advertising on Facebook, Twitter, LinkedIn, recently Instagram and it can be through their organic reach on...Continue Reading

The South Africa online retail makes up 1% of total retail in the country with a growth of over 20% year on year since 2015 according to Bratt (2018). Takealot.com, Apple, Pick n Pay, and Woolworths dominate the South African online retail space with a combined 25.8% market share according to Bratt (2018). This tells...Continue Reading

Memes, gifs, short films and videos used for entertainment have found greater relevance in people’s daily digital engagement. Most people are time-crunched, fitting in social media browsing and chats with friends whilst being preoccupied with other activities. Social media browsing and chats are where their entertainment comes in and this kind of ‘nutshell’ entertainment is...Continue Reading

SHOPPING HAS BECOME COMPLEX A little while ago our market was home to relatively few retailers and consumers followed a few key trends from season to season. Few retailers + few key trends = SIMPLE SHOPPING. Technology has progressed, over this time and has become the problem and the solution. As a result of globalization...Continue Reading