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Even a commodity category can become innovative. For decades no new innovation has accrued in the bread category since the innovation of sliced bread. Simply put, bread has just been bread and that is what consumers have learned to accept. Innovation in this category came with how creative you could become in making sandwiches and or...Continue Reading

The youth culture enjoys dressing up. These occasions usually happen on the weekend when they go out. It involves choosing their nicest outfit, listening to music while getting ready, taking their time to look their best in hopes that when they go out, they will have a thoroughly-enjoyable time. It’s all about fun and enjoyment as...Continue Reading

Females still earn less than men and are more likely to be primary caregivers and to work part-time. However males are still more favoured than women with time and higher positions. Even as the women’s role in the economy has shifted, men are still hesitant to give up their past notions about which careers are masculine...Continue Reading

People don’t care whether you work out or not. Wearing athletic inspired clothing as everyday wear is one of if not the biggest fashion trends right now that has no signs of slowing down. A healthy lifestyle is desired by many but not always achievable in the consumer’s busy lifestyle. So by wearing a sportswear brand...Continue Reading

Free monthly trend report download: The February edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it happens....Continue Reading