We are so overwhelmed by rapid increase of information, technological advances that we’re constantly looking for new solutions and insights. Forgetting the most important element of it all. The human instinct and behavior. This is the instinctive actions, beliefs and set of values that are the core reason for people to engage or behave in a certain way. These actions, beliefs and set of values are brought to life through...Continue Reading
Recently I have observed how young women are choosing not to buy clothes for their night out. Instead they are making a design specifically for the occasion. On their own! Young people continue to set themselves apart in what they wear – design-it-yourself is more than just updating old items in the usual YouTube tutorial way. Theses people design it and make it themselves. So it literally involves going to...Continue Reading
Africa is no longer the dark continent the rest of the world thought of. In fact Africa is now one of the continents where there is more optimism and positivity amongst its people than anywhere else in the world – with regards to consumer optimism and brand opportunities. It is this very optimism that has sparked an interest from the rest of the world to see Africa in a different...Continue Reading
African portraiture is about using technology to change perceptions. Photography and sharing platforms like Tumblr and Instagram are becoming increasingly accessed by young African’s. These tools are being used to celebrate the beauty of African people and their culture. We are accustomed to being looking down upon as a continent so technology and creative individuals are allowing people to see an alternative. Considering the lack of black representation in media...Continue Reading
Free monthly trend report download: The May edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it happens. Our insights are current, and they allow marketers to act in time for any...Continue Reading
