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While people enjoy checking in to the locations that they are at. Feeling the need to share the places that they go to with friends, family and colleagues. However there is a unique crowd that prefers to keep their gems a secret. With growing numbers of entertainment spots that people keep to themselves. No these aren’t dodgy establishments that are illegal, these are regular licensed restaurants. People prefer to be...Continue Reading

Much of the Braamfontein (Braam) youth come from homes with traditional values. When they leave their homes they are their own person and you would have no idea that they were raised with such traditional values. These values even extend onto fashion and how they were supposed to present themselves. It is quite apparent that Braam-fashion breaks the rules of tradition. There’s a carefree and creative culture that permeates the...Continue Reading

You must know people that made the big move to Joburg this year. Moving is big. It’s brave. There is a confidence about anyone who takes the leap into the oceanless, stressful and fast city that is Johannesburg. Confidence is a must in the city to survive and thrive here. The city isn’t for everyone but to everyone it does promise the hope of a better future. In Joburg the...Continue Reading

Free monthly trend report download: The June edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it happens. Our insights are current, and they allow marketers to act in time for any...Continue Reading

Advertising campaigns are fast moving to become in line with what the consumer prefers. Communicating better so that their campaigns will resonate better to the audience, that it is targeted towards. Gone are the times where communication is what the brand wants to portray but rather be real. Having authenticy to the consumer is the trend. People are moving away from seeing things that they do not aspire to achieve...Continue Reading