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Work, relationships and personal changes are stressing people out. These high stress levels need coping mechanisms and in the case of people, it lies in going out more. They are going out increasingly to find balance and happiness to overcome the stressful times they are experiencing. They are looking to gain more experiences and to go to more places to balance out that which they can’t control in terms of...Continue Reading

Cell phone photographs are always popular however there are other ways to immortalize enjoyable moments or experiences. For instance writing something down aids the memory. The consumer endeavours to write down things of importance or that which they don’t want to forget. Considering this, it could be a good opportunity for brands to encourage consumers to write something in their brand space that can be eternalized. Forever imprinting the connection between...Continue Reading

Art exhibitions and graffiti covered walls have encouraged consumers to take pictures in front of the visually-stirring works. Consumers are more likely to share visually engaging content on apps like Snapchat and Instagram.   It’s not a surprise there is a strong artistic movement going on. No longer is art an expression just for the creatively gifted but it’s become common ground amongst people to engage. Art is reaching out...Continue Reading

South Africans are more and more adopting retail opportunities from other global markets and turning these opportunities to celebrate and shop unofficially. Popularity of retail opportunities such as “Black Friday” has seen more South Africans seek for retail sales, in a context that was not originally an official South African custom. South African consumers are no longer confined to a specific season or geographic location in order to celebrate and adopt...Continue Reading

I heard a consumer speaking affectionately of her husband and how they get along, calling him ‘my person’. ‘My person’ being that person in the vastness of humans in the world who just gets you. Relating to each other with ease. As a brand essentially the consumer should be treated as ‘your person’. However as much as they may like your brand, you’re not their person. It is very possible...Continue Reading