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Looking back at Heritage Day it is important to understand how people are expressing their own heritage. There is less of a pre-packaged identity to conform to, considering how diverse each person’s background can be. Rather people are incorporating parts of it with their own identity. Therefore creating their own interpretation of their modern day heritage. It is infused with both their historical culture and their current self. Consumers can’t...Continue Reading

In uncovering the youth’s obsession with flowers in our 2016 report it unravelled more strongly among the new age masculinity this year. No longer are flowers just associated with the girls, we have a surge of flower boys roaming around. These new age men and boys aren’t any less masculine than those who hold traditional beliefs and perceptions of what it meant to be a “man”. This year men increasingly...Continue Reading

The year is finally coming to the end and no one is more eager than our local Stokvel members for these final weeks of the year.   This is because the end of the year means it is that time when Stokvels share the contributions that has been collected throughout the year, as a bulk payout to each of its members. Stokvels have been an effective informal financial system adopted mostly...Continue Reading

It’s a time of fun, outdoors and playfulness for people of various ages. Even in romantic relationships there’s a nostalgia for how playful it used to be when one was young and in love. In creative expressions and communication there is a huge rise in the use of elements that playfully engage the mind, as it would when one was a child. Talking animals and flowers that take people back to...Continue Reading

On the edge of ever-evolving makeup trends the natural movement is making a cross-over into the beauty and cosmetics industry. While there are many who favour a bare face (think Alicia Keyes) who hold basic values when it comes to beauty. There are still consumers who see putting makeup on as taking pride in their appearance. When the consumer doesn’t wear make-up they feel naked. Consumers want to wear less...Continue Reading