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Consumers have reflected a global culture in terms of what they wore for a fair amount of time. This is the result of global brands that mirror each other in terms of trends but also advertise their products/services differently. The basic advertising is no longer enough. Everyone has been looking the same whether they are from America or South Africa. Locally consumers are getting tired of this and looking for...Continue Reading

Young women are finding greater liberation. They are building confidence to explore territory that has been dominated by males for decades. This exploration has less to do with sexual orientation or even a ‘tom-boy’ personality. Girls want to try new things and not be held back because they are female. Many sports, for example skateboarding and indoor soccer, have been dominated by males but more girls are getting into it....Continue Reading

Innovation in Africa is at an unbelievable all time low. At such a prominent time of world wide awareness and growth this is unacceptable. Innovation by definition is a new method of thinking. The action or process of innovating is crucial to the continuating success of any organization. Essentially any political decisions issued through the government, impact the economical status of ones country. Inconsistent budgets are direct actions and implications...Continue Reading

The independence and voice of women in South Africa is on the rise.  The hashtag #metoo set fire trails across all social platforms, with more women finally talking about their traumatic experiences. However if the future really is female as consumers have expressed, it’s going to take further speaking out to make real impactful changes in the lives of women world wide. Increasing empowerment so that as women we will have...Continue Reading

As South African’s we have grown up or around the value of uBuntu. As our country has modernized and grown even more comfortable with westernized values there is a strong feeling of isolation amongst people. Downcast feelings are heightened when one feels alone. Getting together with others who have a shared value overcomes feelings of depression. Social media has intersected an individual’s life with more people. They would have never had...Continue Reading