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Memes, gifs, short films and videos used for entertainment have found greater relevance in people’s daily digital engagement. Most people are time-crunched, fitting in social media browsing and chats with friends whilst being preoccupied with other activities. Social media browsing and chats are where their entertainment comes in and this kind of ‘nutshell’ entertainment is important to keeping their busy lives balanced. In music and in fashion especially, directors are...Continue Reading

The lyrics of songs are speaking to the hearts of young people right now. Mostly because the music young people are listening to is performed and written by other young people. Lyrics have become much more relatable. A song might be perfect in bringing people together at a party or festival because of the way it sounds. However, because of the lyrics young people find comfort in the same song...Continue Reading

People are trying to be more savvy with their money, using it in ways that benefit both their responsibilities and personal desires more. They like going out and socializing with friends and family but this is very costly. As a result of financial constraints their homes are becoming the ideal place to make memories and have a good time. People’s homes are becoming places of greater significance for social gatherings....Continue Reading

People are thinking of the future, especially because so many are dissatisfied with the present. Our current political, social and natural environment has many troubles. Fortunately there are visionaries, artists as well as intellects that are working towards a future which is radically different from the present. These visions of the future that are shared with more people are changing the mind-sets about what the future can be. It’s influencing...Continue Reading

Holding an object can deepen the connection you have with it. People are constantly holding their phones and no one needs to tell you how connected they are to their phone. They are connected to their phones not because it is a Samsung or because it is an Apple but because on it they express and curate their lifestyles and interests. In the same way your brand can be held...Continue Reading