In terms of fashion 2017 is the year for show and tell. Video is that medium that really shows clothing for what it is. If the item is fringe or has some sort of detail that shows movement video in particular really displays the quality of the item well. Seeing how a garment moves and...Continue Reading

Through photography and social media the consumers extended mind lives digitally. Especially on their cell phones as these are the devices they have on them all the time. Imagine the panic or disappointment when one’s phone is lost or they forget their password for one of their social media accounts. It’s as if they have...Continue Reading

Consumers are becoming more comfortable with revealing their flaws. The #nomakeup movement is encouraging people to bare their natural selfs and accept what makes them uniquely beautiful. Diversity is often seen as one of each race but diversity goes beyond just the 4 races of South Africa. Diversity also means including imperfections into the equation. Consumers...Continue Reading

Many South African consumers are fed up with being a carbon copy of the westernised world. They are embracing their African roots and heritage to truly stand out and make a name for themselves as citizens of South Africa. There is beauty in our growing continent that has been exposed to more opportunities and people...Continue Reading

Paint is a tool to creating truly unique and memorable pieces of clothing. It is expressive and could illustrate anything. By painting one’s clothes you give them a medium to tell a story, to share something and to say something about themselves. We live in a very expressive time, where now more than ever people...Continue Reading

The pace of new technology and new trends is so fast its leaving many nostalgic. Purchasing vintage clothes goes well with nostalgia and the longing for simpler days. With the speed of mass production there are new product drops every week. People are becoming aware of this as an injustice. As before they could fully enjoy...Continue Reading

The outfit of the night is a spin off from the highly popular #ootd that has been used on Instagram over and over. Brands have caught on to the #ootd by getting consumers to share their daily style inspiration with them using brand specific hashtags such as #mrpmystyle which is basically #ootd inspired posts. #ootn...Continue Reading

In 2017 there is a growing need for breaking through the challenges and ambiguity concerning the future. Everybody wants further clarity in the things that concern them. The future holds many uncertainties that consumers are trying to counteract by buying into products and communication that sheds light, offers clarity and understanding in an attempt to better...Continue Reading

Women are at the forefront of 2017. With women’s marches happening across the world and the youth of South Africa feeling empowered to be a woman or embrace the feminine it is a great time for brands to really rally up and put a spotlight on women because social media is already doing it. Through...Continue Reading

You don’t need to have a door mat outside your store that says “welcome” but there are ways of making a store exhibit a vibe that makes people feel comfortable and feel a sense of belonging. There’s a bonding and connection that takes place when you feel like a store is a place you can chill...Continue Reading