High value product consumers do not necessarily mean that they can afford the products or services, but rather this is a symbol of regocnition and respect from one’s peers. People will often go out of thier way no matter how little they have to be able to show that they are doing well in life...Continue Reading
Stokvel as we define it is a the effort by a group of people who collectively save money, in a form of monthly contributions. This is mainly for various reasons and goals. However the one prominent stokvel effort at this time of the year is the bulk buying of groceries where members buy groceries in...Continue Reading
The new one liter bottle is proving to be both a value offer as well as a symbol of coolness. This is apparent in the younger beer drinkers showing off the sense of rebelliousness for everything different and new in society. Given nicknames like ”Quantum” (The Public transportation minibus taxis with enough space for more...Continue Reading
Taken from the 2018 Africa Trends Report Social media networks such as Instagram, Facebook and WhatsApp have introduced another element to conversations on their platforms which is; status update. Status updates have become the new form of communication because they only last for a limited period of time. It makes it harder to track conversations...Continue Reading
Taken from the 2018 Africa Trends Report Increase in global brands, has actually pushed an increase in local brands as well. Proudly at home, proudly African. Through the recent rapid influx of global brands entering the market, Africans are noticing the world’s appetite in the continent. This has also inspired Africans to start developing their...Continue Reading
Covering the most important insights and forecast to the African consumer in 2018 Get your premium subscription and download our 2018 Africa Consumer Trend Report for free. Free downloadContinue Reading
Free monthly trend report download: The 2018 January/February edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. We provide business intelligence through our specialist trend analysts and compile a report that encopases highlights of the latest insights and forecast of upcoming trends to keep your business abreast of the market....Continue Reading
The beginning of 2018 means new milestones for many of the youth in Africa, as they move on to new eras or levels of education in in their lives. Unfortunately for many of the youth in Africa, education still remains a luxury and not a basic need for the youth of Africa. Many of the...Continue Reading
The year is finally coming to the end and no one is more eager than our local Stokvel members for these final weeks of the year. This is because the end of the year means it is that time when Stokvels share the contributions that has been collected throughout the year, as a bulk...Continue Reading
South Africans are more and more adopting retail opportunities from other global markets and turning these opportunities to celebrate and shop unofficially. Popularity of retail opportunities such as “Black Friday” has seen more South Africans seek for retail sales, in a context that was not originally an official South African custom. South African consumers are no...Continue Reading
