Digital is the enabler to the new work flow. It is inspiring pre-teens, teens and adults alike to change the meaning of work and to create new ways (more fun ways) of making money. Consumers are now sellers too. They sell themselves, their products and their services on social media and if they are adults...Continue Reading

A practice commonly used in developed nations has reached our local travel culture. This has taken a step further to using Uber and Taxify applications to catch a ride to work or from the club. Mobility sharing has exceeded beyond catching a lift with a friend or colleague. With the introduction of digital applications, where...Continue Reading

The cellphone or iPad/tablet (in some cases) is a part of the consumer. It contains their connections, loved ones, their special moments, inspirations and aspirations. It is a treasure that holds what they will one day have and is basically a tool to live out their dreams. Considering this attachment to digital there has been a...Continue Reading

Through photography and social media the consumers extended mind lives digitally. Especially on their cell phones as these are the devices they have on them all the time. Imagine the panic or disappointment when one’s phone is lost or they forget their password for one of their social media accounts. It’s as if they have...Continue Reading

Download the free report. The connection between Gen Z and flowers Flowers signify freedom, a carefreeness towards life and unconcern with materialism. Natures inspiration is not only a trend that can only happen in the real world, but has a massive movement on social media as well. Download free reportContinue Reading

By Enver Groenewald, CCM Director, Unilever Africa It used to be that people only had a few TV channels to watch and radio stations to listen to. Routines were planned around what time their favourite programmes were aired. Back then, media costs were the biggest line item in traditional advertising budgets, meaning that advertisers with...Continue Reading

There is a multi-trillion dollar economy opening up to technology faster than ever. It has been driven by trends that have changed the nature of how entrepreneurs will be characterized going forward; specifically, industry executives will be the next wave of in-demand startup CEOs. In April of 2007, Apple changed everything with the launch of...Continue Reading