Mogorosi Mashilo, Founder and Director of TrendER, was invited as a panel expert on CNBC Africa’s Marketing, Media & Money programme to discuss Business Insights on Loyalty Programmes. During the discussion, he shared strategic perspectives on how loyalty programmes have evolved beyond simple rewards mechanisms into powerful business tools that influence consumer behaviour, strengthen customer...Continue Reading

For years, marketers have focused on understanding the consumer. but in 2026, there’s a new question: Are you marketing to the consumer—or to the technology advising them? Because increasingly, the decision-making process is no longer human-only, it is AI-assisted. The New Decision-Making Journey: Traditionally, the consumer journey looked like this: Awareness → Consideration → Purchase...Continue Reading

For decades, brands controlled discovery. Media budgets dictated visibility. Creative dictated perception. And consumers followed. That model is broken. Today, discovery doesn’t start with brands—it starts with people, platforms, and communities. Social media has effectively become the new search engine, with consumers turning to platforms like TikTok, Instagram, and YouTube as their first point of...Continue Reading

From Myspace, to Facebook, Instagram and Snapchat and now Tik Tok The age of social media is evolving at a rapid pace more than every giving the youth and more options and connections with other people. You can never say one social media platform is better than the other which is a common mistake that...Continue Reading

This is the age of the ‘digital natives’. We are living in a time where people are more connected and within keystrokes of one another. This has seen online retail begin to take centre stage. More consumers are finding themselves engaged online and more comfortable with online interaction, especially transactions with reputable brands. The statistics:...Continue Reading

Taken from the 2018 Africa Trends Report Social media networks such as Instagram, Facebook and WhatsApp have introduced another element to conversations on their platforms which is; status update. Status updates have become the new form of communication because they only last for a limited period of time. It makes it harder to track conversations...Continue Reading

Social media has become the enabler for brands to be part of their consumer’s lives through various means. We see more and more brands join the social media platform to engage with the audience. This can be through paid advertising on Facebook, Twitter, LinkedIn, recently Instagram and it can be through their organic reach on...Continue Reading

  The First Industrial Revolution used water and steam power to mechanize production. The Second used electric power to create mass production. The Third used electronics and information technology to automate production. Now a Fourth Industrial Revolution is building on the Third. It is characterized by a fusion of technologies that is blurring the lines...Continue Reading

SHOPPING HAS BECOME COMPLEX A little while ago our market was home to relatively few retailers and consumers followed a few key trends from season to season. Few retailers + few key trends = SIMPLE SHOPPING. Technology has progressed, over this time and has become the problem and the solution. As a result of globalization...Continue Reading

Consumers are increasingly feeling the pressure of social media when it comes to appearances. While there are people that try to depict their real life it’s the one’s who show glitz and glamour that are the most liked and followed. This then creates the pressure for consumers to depict their own version of a glittery...Continue Reading