Now available: Africa’s informal retail market

Free download for a limited time only!
A closer look into the popularity of the “Informal Market” as a preferred destination of buying goods compared to the “Formal retail market”.

This report explores both the structured as well as the unstructured informal retail market where people buy goods, in order to help brands gain a deeper understanding of how these environments operate and how to adapt their products and services to cater for this environment.

Download report here