Download the free report. The connection between Gen Z and flowers Flowers signify freedom, a carefreeness towards life and unconcern with materialism. Natures inspiration is not only a trend that can only happen in the real world, but has a massive movement on social media as well. Download free reportContinue Reading
Fitness activities have been something that people used to do in isolation. However that has all changed as fitness is becoming more and more of a social activity more than ever before. Wearable technology that tracks activity such as as Fitbit and applications such as the Nike + app have allowed for fitness to be...Continue Reading
Smart phones, smart cars, smart homes, smart watches everything around our consumer is becoming smarter by the day. Our modern day consumer is therefore always connected wherever they are, regardless of the environment or space. The ever more need for them to be able to seamlessly connect between their devises, cars and homes. Compatibility is...Continue Reading
While some technologies encourage you to take more steps during the day, some do the opposite. Dictionary.com defines technology as ‘the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure...Continue Reading
With social media being becoming an ever increasing part of their everyday lives, we need to understand what is it that make the youth want to follow our brands. Most importantly, do they engage with the content or share with their friends? The youth is one of the most dynamic consumer segment and brings many...Continue Reading
Africa is the second-fastest mobile adoption market in the world with almost a billion mobile phone subscribers. In South Africa, 50% of active mobile phones are smartphone devices. With this, advertisers now struggle to keep pace with the unrelenting state of flux of the local and global media landscape and the increasingly fragmented and highly...Continue Reading
By Enver Groenewald, CCM Director, Unilever Africa It used to be that people only had a few TV channels to watch and radio stations to listen to. Routines were planned around what time their favourite programmes were aired. Back then, media costs were the biggest line item in traditional advertising budgets, meaning that advertisers with...Continue Reading
There is a multi-trillion dollar economy opening up to technology faster than ever. It has been driven by trends that have changed the nature of how entrepreneurs will be characterized going forward; specifically, industry executives will be the next wave of in-demand startup CEOs. In April of 2007, Apple changed everything with the launch of...Continue Reading
Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world. Often when a brief comes in from the client into the agency, the brief already has a set of media recommendations with budget allocated around each media set. The power of an idea in...Continue Reading
Fierce competition and cyber incidents rank as major new threats Top business risks for Africa and Middle East are appearing for the first time with macroeconomic developments, market developments and changes in legislation and regulation leading the way Globally Business interruption (BI) remains the top risk for fourth year in succession, with cyber-attacks, geo-political instability...Continue Reading
