Smart phones, smart cars, smart homes, smart watches everything around our consumer is becoming smarter by the day. Our modern day consumer is therefore always connected wherever they are, regardless of the environment or space.

The ever more need for them to be able to seamlessly connect between their devises, cars and homes. Compatibility is the new technology term. How comparable your technology or software is to others, will play a big role in enabling the consumer to be able to centralise their information. From car infotainment systems that have android and iOS compatibility to smart TV’s and in home security systems that connect to your mobile. The world of seamless technology is here.
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Why compatibility is important is that even though manufactures sometimes try and make their products exclusively connect to each other. No other technology or software can connect, there will always be someone else that will produce an alternative to their product at a cheaper cost. We have seen this through OEMs (Original Equipment Manufacturers) in Automobiles where consumers are buying more and more substitute products. Manufacturers are spending heavily on communication costs to encourage them to buy original parts.

The world of seamless technology is all about compatibility, and how different technologies are able to communicate and share information with each other regardless of the brand. Consumers may like certain brands for different reasons and will sometimes not be open to using one brand exclusively for everything. This is where compatibility comes into play. The world we live in is more connected than ever before. These connections will intensify through the future allowing technologies that have the flexibility of compatibility to be more widely used for different purposes in the consumers lives.

Compatibility is the future of technology and rather than fighting it, brands need to embrace it so that they still remain a part of the consumers evoke set and minimise the risk of spending money on big advertising campaigns only to be rejected by the consumer because of a simple attribute that the brand is not comparable.

Article by Candice Simon
TrendER Insights’ Editor & Trend Analyst
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Mogorosi Mashilo
Founder and Trend Analyst at TrendER Insights. Mogorosi's passion lies in unearthing consumer insights that will help brands build more meaningful relationships with their consumers. Email: mogorosi@trender.co.za

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