Instagram is  hiding likes and have begun linking influencer content to shopping tools as a way to drive and measure direct sales. The platform has hidden likes from the public view, which has began testing in the US .influencer’s marketers could be forced to look beyond vanity standards to more advanced measurement tools, including social commerce and...Continue Reading

We hate to say it, but when it comes to “shopping” local brands aren’t exactly the first thought to cross our minds. But maybe they should be. Local fashion brands are making waves and definitely killing it ,both urban and streetwear industry gets bigger and bigger each day and giving consumers a choice of style...Continue Reading

Inkabi, a Zulu word meaning a Hitman or an ox depending on the context, is now making waves when we speak of urban culture and fashion. Many youngsters in townships are taking Inkabi style to the next level. Young people in South Africa are rocking the Inkabi swag also known as the “taxi driver look”...Continue Reading

Influencer marketing is a bone of contention for any brand if we are to consider the return of investment versus the amount invested in the said influencer. In the same breath influencers weigh their contribution to the brand in terms of reach, brand awareness and association vs the “freebies” they receive. Brands need to have...Continue Reading

Gone are the days when the prerogative to produce a product\service sat with producer only. Consumers have an urge to have their personal stamp or rather touch on any product they consumer. We can, in this way, dub this the age of the prosumer, where both the producer and consumer are both involved in the...Continue Reading

Before thrifting became a trend many people were not attracted to buying used clothes, however in the recent years thrift shopping has become a big part of the lives of those on a budget life who love fashion. Many have found appeal in the unique and budget friendly options found while thrifting ,as well as...Continue Reading

Township restaurants have revolutionised its traditional servings to incorporate nouvelle cuisine, gone are the days we had simple pap and meat enter an age where servings are given a special twist. As we speak modern technology through to modern marketing, so has the cuisine industry in the township adapted to this zeitgeist. Staple food such...Continue Reading

It is the younger generation that is always been in the spotlight where umswenko, street fashion, is agitated.  This ranges from the hair, pants and decorative jackets that bear a symbol of the youth and is also an advantage for the youth to try out new things and show off their sense of what they...Continue Reading