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Recently I have observed how young women are choosing not to buy clothes for their night out. Instead they are making a design specifically for the occasion. On their own! Young people continue to set themselves apart in what they wear – design-it-yourself is more than just updating old items in the usual YouTube tutorial way....Continue Reading

Africa is no longer the dark continent the rest of the world thought of. In fact Africa is now one of the continents where there is more optimism and positivity amongst its people than anywhere else in the world – with regards to consumer optimism and brand opportunities. It is this very optimism that has sparked...Continue Reading

African portraiture is about using technology to change perceptions. Photography and sharing platforms like Tumblr and Instagram are becoming increasingly accessed by young African’s. These tools are being used to celebrate the beauty of African people and their culture. We are accustomed to being looking down upon as a continent so technology and creative individuals are...Continue Reading

Free monthly trend report download: The May edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it happens....Continue Reading

I seek to observe the fashion industry and do research that either denies or reinforces what is happening. Lately I see blue, lots of it. I think it is reflecting the times in quite a meaningful way. I have noticed that the consumer is wearing the colour more and is increasingly being attracted to scenery that...Continue Reading