Nature is inspiring many industries. People are eating more natural foods, wearing their hair natural, wearing no make-up and increasingly looking for escapes nearer-to-nature. Nature is having an impact on how consumer express themselves, where they go, what they eat, wear and how they present themselves to the world. People believe that using filters on Instagram makes the imperfect appear perfect. However because of this natural movement it’s...Continue Reading
The cellphone or iPad/tablet (in some cases) is a part of the consumer. It contains their connections, loved ones, their special moments, inspirations and aspirations. It is a treasure that holds what they will one day have and is basically a tool to live out their dreams. Considering this attachment to digital there has been a natural progression to an increased dependency on shopping online. It’s like having a shop or...Continue Reading
The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true. However there has been a significant change in what was then seen as a typical township dweller to the modern...Continue Reading
Free monthly trend report download: The April edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it happens. Our insights are current, and they allow marketers to act in time for any...Continue Reading
Gender equality. Race equality. Human dignity. It is our Constitutional Right. Through fashion, a highly expressive form we use from day to day. Providing the perfect fabric to stand for this right. While this is a right, it is not always adhered to in transformational ways. However Sexism still exists. Consider the pay gap between men and women and the fact that there isn’t a 50/50 representation of men and women...Continue Reading
