Blog Full Left Sidebar With Frame

Taken from the 2018 Africa Trends Report Social media networks such as Instagram, Facebook and WhatsApp have introduced another element to conversations on their platforms which is; status update. Status updates have become the new form of communication because they only last for a limited period of time. It makes it harder to track conversations if you’re not present to see them within 24 hours. This is very important from...Continue Reading

Menstruation, something most men just don’t understand. Mostly because it’s a taboo subject that women have been conditioned to keep hush about or felt embarrassed. Creatively, 2017 saw thought leaders attempting to overcome the touchiness people feel about periods. A step in the right direction to address this wide spread issue. Women face many problems when their periods visit monthly. Debilitating pain, mood swings, blood spillage and plans changing because...Continue Reading

Men through the ages are known to be admired for qualities such as their physique and particularly physical strength. While this is still valued by men and women alike, men are increasingly being noticed for looking really good over orthodox ‘masculine’ qualities. Fashion brings out the soft side in men. It also makes them more relatable to women who traditionally place greater importance on fashion and looking good. Men are...Continue Reading

Taken from the 2018 Africa Trends Report Increase in global brands, has actually pushed an increase in local brands as well. Proudly at home, proudly African. Through the recent rapid influx of global brands entering the market, Africans are noticing the world’s appetite in the continent. This has also inspired Africans to start developing their own brands to compete with these international brands. The result is the increase of entrepreneurship...Continue Reading

Social media has become the enabler for brands to be part of their consumer’s lives through various means. We see more and more brands join the social media platform to engage with the audience. This can be through paid advertising on Facebook, Twitter, LinkedIn, recently Instagram and it can be through their organic reach on what they share and post on these platforms. Consumers follow and engage with brands on...Continue Reading