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Globalization has offered many benefits. One benefit being that we are more accepting of that which is different. People in our society are being exposed to so many cultures beyond our local cultures. They are readily adopting different cultures for more explorative and playful reasons. Language, culture and race are becoming grey areas. Not specific to one place but easily adopted in various ways across the world, transcending its place...Continue Reading

Covering the most important insights and forecast to the African consumer in 2018 Get your premium subscription and download our 2018 Africa Consumer Trend Report for free. Free downloadContinue Reading

The South Africa online retail makes up 1% of total retail in the country with a growth of over 20% year on year since 2015 according to Bratt (2018). Takealot.com, Apple, Pick n Pay, and Woolworths dominate the South African online retail space with a combined 25.8% market share according to Bratt (2018). This tells one that the online marketplace has reached full maturity and is no longer a trend,...Continue Reading

Our retail market is now home to more global brands and just as many local start-up fashion entrepreneurs. Product parity has been a result of global players who have built their enterprises on mass production. Seeing the same or similar designs in several stores can result in an ‘inauthentic’ perception of a brand. Making it increasingly difficult for consumers to connect with a store that mass produces. When there were...Continue Reading

Free monthly trend report download: The 2018 January/February edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. We provide business intelligence through our specialist trend analysts and compile a report that encopases highlights of the latest insights and forecast of upcoming trends to keep your business abreast of the market. Free download hereContinue Reading