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Retail shopping paper coupons have never been a popular loyalty program or incentive to the South African consumer. South Africans, especially the mass black market have seen couponing as a chore more than an incentive,because one will not go back (take a taxi drive from thier home, which means paying more money just to redeem one...Continue Reading

The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any brand that needs growth in South Africa at the moment. Aspirations however have levels – and those levels are what consumers connect or disconnect to. Relevance defined as “the...Continue Reading

High value product consumers do not necessarily mean that they can afford the products or services, but rather this is a symbol of regocnition and respect from one’s peers. People will often go out of thier way no matter how little they have to be able to show that they are doing well in life –...Continue Reading

Stokvel as we define it is a the effort by a group of people who collectively save money, in a form of monthly contributions. This is mainly for various reasons and goals. However the one prominent stokvel effort at this time of the year is the bulk buying of groceries where members buy groceries in bulk...Continue Reading

Environmental sustainability has always had a place in the mind of the consumer. It is becoming a more pertinent trend year-on-year and now it seems that it may have reached the tipping-point. To elaborate on this notion, it has always been acknowledged that environmentally-sustainable behaviour has always been important. However, now it has genuine claims of...Continue Reading