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From watching films with the same old story lines, music videos that look similar or going to restaurants that don’t offer anything radically different, consumers are awaiting the unexpected. You will see it in the posts they share on Facebook – which are radically amazing, funny, benevolent or romantic. Content that they are sharing is often...Continue Reading

Skin is one of the more important parts of the body in both a woman and man’s life. In an age of endless events and documenting these events for everyone to see, beauty is valuable. While there is a movement towards being confident and comfortable in your own skin (supporting a no-makeup look or more natural...Continue Reading

As summer is soon approaching consumers are increasingly aiming to cut out unhealthy habits and pick up healthier ones. While this often relates to cutting out junk food and dropping plans to pick up workout sessions consumers are looking to cut out a whole lot more than that which relates to their physical body. Spring cleaning...Continue Reading

Denim is classic but this year we are seeing it in a more creative light. People are wearing denim now not just because it is cool or synonymous with a classic brand like LEVIS but because of the spirit of denim. It’s the go to look for several occasions whether the one wearing it is opting...Continue Reading

With the high level of competition various industries are facing challenges from the smaller competitors who may have less resources, capital and personnel but are paying attention to smaller details that matter to the consumer. While these smaller players may not be eating greatly into the bigger players market share, they do capture the hearts and...Continue Reading