To help freshmen students break the ice on their first day of school, Coke created “The friendly twist”. A Coke bottle that can’t be open until you match it with another. Watch the video below:Continue Reading
In order for men to watch the 2014 UEFA Champions League in peace, Heineken recently come up with an unconventional way to distract women. Have a look: Source: Blog da Propoganda via YouTubeContinue Reading
‘It’s AMA-Zing’ Debonairs’ newest campaign which describes how amazing their pizzas are, is one of the many great South African campaigns that have once again created a new trend in the local consumers’ everyday lifestyle and speech. They have transformed the pronunciation of the word ‘amazing’ to a more localized South African sound of ‘AMA-Zing’ giving a vernacular angle to it. TrendER has found that more and more consumers...Continue Reading
TrendER is a South African consumer insights research agency. We follow trends and survey consumers to gain a deeper understanding behind the trends in our consumer environment. South African planners and marketers have limited access to local insights and research and have to rely on adapting international research reports to the local market, which at times is not a true reflection of the real South African consumer landscape. We believe...Continue Reading
Research: 1) Target market identification 2) Development of survey questions 3) Field research: face-to-face interviews, telephonic interviews, focus groups, online research and field observations. Digestion: This phase involves the collection of all research data for analysis. In the digestion phase our trend analysts scrutinize all the information received in order to export the data into relevant and meaningful insights. This is where we ‘unlock the human truth behind the trend’....Continue Reading
