Enter “o jewa ke eng” directly translated what is (eating) bothering you in the search section on twitter… The drive sets to enable twitter subscribers to voice out the concerns and cry out for help if/when a need arises. We live in a society where the odd are stacked against us and through it all...Continue Reading
The question needs to be asked whether the average South African is a value driven centric customer or a mere luxury-oriented customer that comes from the back of a poverty-stricken history and is now enabled thus strives for the finer things in life. Bundled goods in our market will always lead sells when we speak...Continue Reading
Influencer marketing is a bone of contention for any brand if we are to consider the return of investment versus the amount invested in the said influencer. In the same breath influencers weigh their contribution to the brand in terms of reach, brand awareness and association vs the “freebies” they receive. Brands need to have...Continue Reading
South Africa – On the brink summer and at the beginning of the flowery season where hay fever is the order of the day summer bodies will come out and play. In yester years showing any kind of flesh would be deemed a violation of societal code of conduct, however with the globalization spreading her...Continue Reading
Gone are the days when the prerogative to produce a product\service sat with producer only. Consumers have an urge to have their personal stamp or rather touch on any product they consumer. We can, in this way, dub this the age of the prosumer, where both the producer and consumer are both involved in the...Continue Reading
The technological shift to the fourth industrial revolution beckons for us as a nation to do a quick market audit with regards to the readiness of this market to take up these nifty gadgets and inventions. One, we are aware that we are a development market and in the same breathe we have a mass...Continue Reading
Humans have an innate desire to experience different moments in life as they carve out their path through life. Take the emotions that one goes through in a day for instance. In addition to this we are prone to or have an inclination to share these experiences with those we hold dear to our hearts....Continue Reading
A South African IsiXhosa slang word which means that one is going through the most/going through a lot- Mgowo (other derivatives: gowa, gowishing, gowisha, umgowo) “I want to live my best life…” Millennials truly voucher for this statement and strife as much as the can to bring this to life. These individuals find themselves constantly...Continue Reading
