Watch latest video survey: TrendER Insights’ trend analysts took to the streets to get a sense of how consumers feel about the increasing shift of banking  from brick an mortar branches to an online platform. The benefit of convenience still is the big contributor towards the online shift, and security the biggest concern. However it...Continue Reading

A Deeper Look into what an Insight Is – The Brand Truth In recapping part 1 of my 2 part discussion about unlocking the human truth behind the trend, we need to always stay cognizant of the fact that consumers are actually human beings. Therefore their motivations, lifestyles, attitudes and even buying behaviours stem from...Continue Reading

The Importance of Consumer Insights First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend. Following a certain pattern, habit or having a way of doing things at a particular time or place does not constitute as an insight but rather as a...Continue Reading

Expect more product placements in South African music videos and songs! Product placements within music videos is not a new concept in South Africa, however not a lot of artists in South Africa previously were aware of this as a potential second income stream. Music artists particularly in the South African Hip Hop category are...Continue Reading

Lions Super Rugby Team to become known as the Emirates Lions JOHANNESBURG, SOUTH AFRICA – 11 December 2014 – Emirates, a global connector of people and their passions, and the Lions, one of South Africa’s top rugby teams, today announced a five-year sponsorship agreement. The agreement will see Emirates become the title sponsor of the...Continue Reading

Recent fashion photo shoot produced for Vanichi magazine’s social platform promotion. Los Angeles-based photographer Viktorija Pashuta has created a Part II of her first viral photo series ‘What If Girls Were Internet Browsers‘. The new project is entitled ‘What If Guys Were Social Networks‘. It is a concept fashion photo shoot that pictorially answers the...Continue Reading

More convergence of service, retail and manufacturer brands. Consumers can now buy a cellphone, TV set or game console from a bank. Consumers can also send and withdraw money from a retail store. Manufacturers such as the automotive brands, are giving more consumers the opportunity to drive their cars for product experience before purchasing. In...Continue Reading

Using data from a collection of 40 million images and their 400 million all-time downloads, Shutterstock analyzed which popular colors are set to dominate design in the coming months. Color impacts everything: web and graphic design, fashion fads, even home decor. Some of the trends we saw this year, like a change from natural palettes...Continue Reading

  The majority of people worldwide wouldn’t care if 73% of brands disappeared tomorrow, increasing to 92% if you focused only on the US consumer (Havas Media Group, 2013). It’s a challenge for both established organisations and start-ups to create offerings that are meaningful, relevant and worth people’s hard earned cash. Doing good is no...Continue Reading

Everything you need to know about the ad-free, invite-only social network. Ello-awareness is now bleeding into the mainstream.The site is doubling in size every three to four days, fielding tens of thousands of new user requests every hour and currently attracting the sort of hype-fuelled attention that is either short-lived or… exactly what the next...Continue Reading