Free report download. The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true, however there...Continue Reading

With social media being becoming an ever increasing part of their everyday lives, we need to understand what is it that make the youth want to follow our brands. Most importantly, do they engage with the content or share with their friends? The youth is one of the most dynamic consumer segment and brings many...Continue Reading

Free download for a limited time only! A closer look into the popularity of the “Informal Market” as a preferred destination of buying goods compared to the “Formal retail market”. This report explores both the structured as well as the unstructured informal retail market where people buy goods, in order to help brands gain a...Continue Reading

The fact that someone is in the lower income bracket, it does not mean that we need to only sell entry level products to them. So only selling them a “poor mans” product because of their perceived income not only demotivates people, but also means that brands do not understand that everyone has aspirations. Taken...Continue Reading

African optimism is the fuel and the very reason why African people have risen to redefine what Africa is and will become, and finding greatness in the potential of the continent. Through the decades Africa has been known as the dark continent, a continent where nothing really happens and brands knew very little about or...Continue Reading

Moeketsi Mphuti Age 30 Black Male LSM 7 Interests and activities “Always on the go, time waits for no man” Soccer fan, never misses his team play A socialite, enjoys a good time out with friends Techno savvy, always clued up about the latest gadgets, phones, technology – the best of what technology has to...Continue Reading

The TrendER Insights consumer journey model shows us that the consumer journey is not as linear as we sometimes perceive it to be. It is also an indication that the role of each medium is not just limited to only one function but can be a multilayered approach, covering one or more of the consumer...Continue Reading

Free download. TrendER Insights uncovers key South African consumer trends that will shape the landscape in 2016. Click here to downloadContinue Reading

The first thing that comes to mind when we think “promotional give away” is branded T-shirts. However, that branding is usually not seen outside of the bathroom or bedroom, where the consumer will usually wear it.Most people do not regard promotional T-shirts as something that they will willingly wear out in public for a few...Continue Reading