TrendER is a South African consumer insights research agency. We follow trends and survey consumers to gain a deeper understanding behind the trends in our consumer environment. South African planners and marketers have limited access to local insights and research and have to rely on adapting international research reports to the local market, which at...Continue Reading

Research: 1) Target market identification 2) Development of survey questions 3) Field research: face-to-face interviews, telephonic interviews, focus groups, online research and field observations. Digestion: This phase involves the collection of all research data for analysis. In the digestion phase our trend analysts scrutinize all the information received in order to export the data into...Continue Reading

Our Fashion & Beauty Page is sponsored by ER Collection which is a South African fashion company specialising in exclusive Italian and Brazilian demi-couture handmade shoes and bags. ER Collection has limited edition items, ensuring that clientele get value for their money in terms of the exclusivity of the product. Visit for more information: www.ercollection.co.za...Continue Reading