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Is how women make themselves beautiful influenced by what people say (external opinions) or is it something that comes from within (Inner beauty)? Majority (67%) believe their look is something derived from within. They believe in themselves and take pride in who they are. They believe one must convince themselves first before anyone else does. This...Continue Reading

Watch latest video survey: TrendER Insights’ trend analysts took to the streets to get a sense of how consumers feel about the increasing shift of banking  from brick an mortar branches to an online platform. The benefit of convenience still is the big contributor towards the online shift, and security the biggest concern. However it does...Continue Reading

A Deeper Look into what an Insight Is – The Brand Truth In recapping part 1 of my 2 part discussion about unlocking the human truth behind the trend, we need to always stay cognizant of the fact that consumers are actually human beings. Therefore their motivations, lifestyles, attitudes and even buying behaviours stem from core...Continue Reading

Shorter videos means more sharing! Adoption of apps such as Vine and Instagram that allow users to share just seconds of video experiences online, are changing the way people consume online video sharing. An increase in more video sharing will be the result, as less data will be required to upload and share video content. Brands...Continue Reading

The Importance of Consumer Insights First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend. Following a certain pattern, habit or having a way of doing things at a particular time or place does not constitute as an insight but rather as a trend...Continue Reading