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The African Economic Outlook states that Africa has the youngest population in the world. That the number of young people in Africa would double by 2045. This means that the continent’s will have a strong labour force making it the largest in the world, surpassing China and India. The African youth is not only growing, but also...Continue Reading

Free download. We wanted to go out and get the real truth. About what consumers think and feel towards online shopping. Report objectives: To hear first hand how consumers feel towards the act of shopping online versus shopping in a store To understand their preferences when it comes to shopping To understand where they find fashion...Continue Reading

Where do you hang out on a weekend? People are getting more and more accustomed to the habit of the market trade. It is more unconventional than the usual mall visit. The trade is showing signs of booming, this is to show as more and more markets are opening up. The markets are fast becoming a community...Continue Reading

In the past, career choices have been so limited. Few ever achieved their wildest dreams when it comes to career path. People are vastly stuck in jobs they hate. While it can be unavoidable, in their free time they still encourage themselves to do things that they really enjoy – if the job they dislike even...Continue Reading

The joys of having the means to buy all that you desire. It most often requires a bigger bag. The consumer’s bag holds all the things they hold dear or necessary. In essence while the consumer’s bag may be small, large or anything in between it is about the attitude attached to these accessories. Or the lack...Continue Reading