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We are so caught up in the name consumer that we only see people through the lens of goods and services. A consumer is defined as a person who purchases goods and services for personal use. The big question is when those people are not purchasing goods and services then what are they up to? As we sometimes might forget that being a consumer is only one aspect of a...Continue Reading

Free download for a limited time only! A closer look into the popularity of the “Informal Market” as a preferred destination of buying goods compared to the “Formal retail market”. This report explores both the structured as well as the unstructured informal retail market where people buy goods, in order to help brands gain a deeper understanding of how these environments operate and how to adapt their products and services...Continue Reading

Dr. Nikolaos Dimitriadis is a TEDx speaker and has a vast experience in Neuromarketing field, TrendER Insights now brings his expertise to unlock the power of Neuromarketing in Africa. Find out more about our Neuromarketing services in Africa Email: mogorosi@trender.co.zaContinue Reading

Matteo Venerucci our Neuropsychologist and expert in decision making process, teaching about the power of neuroscience at the American Chamber and IAA (International Advertising Association Serbian Chapter) [URIS id=2239] Find out more about our Neuromarketing services in Africa Email: mogorosi@trender.co.za In partnership with Brain PropagandaContinue Reading

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be...Continue Reading