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Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world. Often when a brief comes in from the client into the agency, the brief already has a set of media recommendations with budget allocated around each media set. The power of an idea in this regard is lessened as certain restrictions are already set in place before the agency...Continue Reading

Get a trend analyst that will compile monthly reports on your specific brand: A report will be emailed to you at the end of each month with all the current trends and insights. Choose a package hereContinue Reading

The fact that someone is in the lower income bracket, it does not mean that we need to only sell entry level products to them. So only selling them a “poor mans” product because of their perceived income not only demotivates people, but also means that brands do not understand that everyone has aspirations. Taken from the original report: Low-income marketContinue Reading

African optimism is all about the growing African opportunities on the continent. Africa is no longer perceived as the dark continent anymore. click here to download your free insight reportContinue Reading

Beer compared to other alcoholic beverages is a social catalyst best enjoyed amongst friends, when one is more at ease and in a relaxed casual environment Taken from the original report: Beer consumer trend reportContinue Reading