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Gone are the days when the prerogative to produce a product\service sat with producer only. Consumers have an urge to have their personal stamp or rather touch on any product they consumer. We can, in this way, dub this the age of the prosumer, where both the producer and consumer are both involved in the production of a product/service. Making your own home made skin products is the new thing...Continue Reading

The technological shift to the fourth industrial revolution beckons for us as a nation to do a quick market audit with regards to the readiness of this market to take up these nifty gadgets and inventions. One, we are aware that we are a development market and in the same breathe we have a mass market which include the middle to low class. Introducing voice search in this this market...Continue Reading

Humans have an innate desire to experience different moments in life as they carve out their path through life. Take the emotions that one goes through in a day for instance. In addition to this we are prone to or have an inclination to share these experiences with those we hold dear to our hearts. The conundrum comes in when we introduce digital gadgets to these unique experiences that are...Continue Reading

A South African IsiXhosa slang word which means that one is going through the most/going through a lot- Mgowo (other derivatives: gowa, gowishing, gowisha, umgowo) “I want to live my best life…” Millennials truly voucher for this statement and strife as much as the can to bring this to life. These individuals find themselves constantly between a rock and a hard place. They have been told to get a good...Continue Reading

Before thrifting became a trend many people were not attracted to buying used clothes, however in the recent years thrift shopping has become a big part of the lives of those on a budget life who love fashion. Many have found appeal in the unique and budget friendly options found while thrifting ,as well as the concept of reusing and recycling. Back in the days thrifting store were viewed as...Continue Reading