Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world. Often when a brief comes in from the client into the agency, the brief already has a set of media recommendations with budget allocated around each media set. The power of an idea in...Continue Reading

OUT NOW! Also includes a video report survey (VOX POPS) View sample report and research methodology:Intro_Black Man Success_TrendER The objective of this research report is to uncover what it means to be a successful black man in Africa today. We look into the changes in perceptions and how the modern Black African man has redefined...Continue Reading

The term “Glocal” has been a buzz word in the marketing world for some time. A combination of the words “Global” and “Local”, used to describe global brands entering new markets by using local societal norms to gain relevance and resonance with the new consumers in these communities, in order to attain brand success within...Continue Reading

Click here  To Download your free copy of the South Africa Commuter Trend Report TrendER unlocks insights and key drivers affecting commuter shopping behaviour in the winter season.Continue Reading

Is how women make themselves beautiful influenced by what people say (external opinions) or is it something that comes from within (Inner beauty)? Majority (67%) believe their look is something derived from within. They believe in themselves and take pride in who they are. They believe one must convince themselves first before anyone else does....Continue Reading

Using data from a collection of 40 million images and their 400 million all-time downloads, Shutterstock analyzed which popular colors are set to dominate design in the coming months. Color impacts everything: web and graphic design, fashion fads, even home decor. Some of the trends we saw this year, like a change from natural palettes...Continue Reading