Advertising campaigns are fast moving to become in line with what the consumer prefers. Communicating better so that their campaigns will resonate better to the audience, that it is targeted towards. Gone are the times where communication is what the brand wants to portray but rather be real. Having authenticy to the consumer is the...Continue Reading

The ever constant shift in lifestyle creates new experiences. These new experiences in turn redefine and create a new perspective to what success currently is now, compared to what it was. Materials and showing off was the common belief of new success amongst the emerging black market. However that is not true anymore, black diamond...Continue Reading