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The age of transparency is becoming more apparent each day as consumers hold brands to be more accountable for the health benefits or lack off in their products. What this means is that the South African consumer has become more health conscious and looking towards healthier lifestyle habits and diet. However this does not mean that...Continue Reading

In 2016 it seems the average kicks no longer exists. You don’t buy a shoe just for the style and comfort anymore. It’s about the technology, cultural history and quality. Although there are African brands that go unnoticed but provide the same comfort. Brands such as Soul Rebels which started in 2004 in Zenabwork Ethiopia and...Continue Reading

While some technologies encourage you to take more steps during the day, some do the opposite. Dictionary.com defines technology as ‘the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science.’...Continue Reading

Free report download. The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true, however there has...Continue Reading

With social media being becoming an ever increasing part of their everyday lives, we need to understand what is it that make the youth want to follow our brands. Most importantly, do they engage with the content or share with their friends? The youth is one of the most dynamic consumer segment and brings many different...Continue Reading