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The disappointment of qualified mass black youth without jobs in South Africa has shifted the needle of success from profession to passion. The black mass market’s measure of success is not longer about getting a degree and following traditional professions, but more about what one can do for themselves in a creative way through their on...Continue Reading

Enter “o jewa ke eng” directly translated what is (eating) bothering you in the search section on twitter… The drive sets to enable twitter subscribers to voice out the concerns and cry out for help if/when a need arises. We live in a society where the odd are stacked against us and through it all we...Continue Reading

The question needs to be asked whether the average South African is a value driven centric customer or a mere luxury-oriented customer that comes from the back of a poverty-stricken history and is now enabled thus strives for the finer things in life. Bundled goods in our market will always lead sells when we speak sales...Continue Reading

Influencer marketing is a bone of contention for any brand if we are to consider the return of investment versus the amount invested in the said influencer. In the same breath influencers weigh their contribution to the brand in terms of reach, brand awareness and association vs the “freebies” they receive. Brands need to have a...Continue Reading

South Africa – On the brink summer and at the beginning of the flowery season where hay fever is the order of the day summer bodies will come out and play. In yester years showing any kind of flesh would be deemed a violation of societal code of conduct, however with the globalization spreading her wings...Continue Reading