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Moeketsi Mphuti Age 30 Black Male LSM 7 Interests and activities “Always on the go, time waits for no man” Soccer fan, never misses his team play A socialite, enjoys a good time out with friends Techno savvy, always clued up about the latest gadgets, phones, technology – the best of what technology has to offer. Drives a Golf GTI Red, and aesthetic appeal is important as the car is...Continue Reading

Music has one voice. Youth music across Africa is becoming one and can no longer be classified as a specific genre (Nigerian, South African, Hip Hop or Kwaito) With the increase in collaboration of music artist across the continent, it has become more and more of a norm to hear multiple African dialects in a song. Now every youth across the continent is able to sing along to the same...Continue Reading

The TrendER Insights consumer journey model shows us that the consumer journey is not as linear as we sometimes perceive it to be. It is also an indication that the role of each medium is not just limited to only one function but can be a multilayered approach, covering one or more of the consumer journey behaviours, from awareness state all the way to advocacy. TrendER Insights’ model is derived...Continue Reading

Continued frustration from black consumers as some brands still do not fully understand them. The black mass market is not a homogenous market because within the black mass market there is so much diversity and brands cannot approach it with a one size fits all approach. The black rainbow consists of different ethnic groups each with their own beliefs, norms and way of life. Whether affluent or at the bottom...Continue Reading

Fierce competition and cyber incidents rank as major new threats Top business risks for Africa and Middle East are appearing for the first time with macroeconomic developments, market developments and changes in legislation and regulation leading the way Globally Business interruption (BI) remains the top risk for fourth year in succession, with cyber-attacks, geo-political instability and technology failure new potential drivers of BI losses The competitive market environment and cyber...Continue Reading