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Unilever once again made their mark at the 2016 MMA SMARTIES Awards. The awards programme is the only one of its kind created specifically to recognise the best-in-class mobile marketing campaigns from around the world. Unilever scooped eight awards including two Gold Awards in the Mobile Website Category for the OMO Fast Kids interactive online learning site and in the Mobile Video Category for the AXE #YouGottaDry campaign. “Africa is...Continue Reading

One of the first workshops in Italy of neuromarketing organized by the Italian Sensory Analysis Center INNOVATION (CIAS INNOVATION) to talk about brain-based marketing to marketers eager to learn how their customers’ brain works. Together with psychologist and neuromarketing expert Matteo Venerucci and Dr. Nikolaos Dimitiriadis, Development Director at The University of Sheffield and certified Neuromarketer, participants saw various neuromarketing techniques in action (trying the technology themselves), applied key principles...Continue Reading

Modern science has shown that in order to behave more productively in complex business situations, we need to understand and alter the inner workings of our brain. Using the latest insights from applied neuroscience, behavioral economics and psychology, Neuroscience for Leaders demonstrates how to become a better leader through brain-based learning. Nikolaos Dimitriadis and Alexandros Psychogios provide a step-by-step framework for fine-tuning brain functions in four key areas: enhancing the...Continue Reading

Watch this insightful video by Dr. Nikolaos Dimitriadis explaining the benefits and untapped potential on the power of Neuroscience, to enable brands to have a far more deeper emotional connection with their consumers. Find out more about our Neuromarketing services in Africa Email: mogorosi@trender.co.zaContinue Reading

We are so caught up in the name consumer that we only see people through the lens of goods and services. A consumer is defined as a person who purchases goods and services for personal use. The big question is when those people are not purchasing goods and services then what are they up to? As we sometimes might forget that being a consumer is only one aspect of a...Continue Reading