The African Economic Outlook states that Africa has the youngest population in the world and that the number of young people in Africa would double by 2045. This means that the continent will have a stronger labour force making it the largest in the world, surpassing China and India. The African youth is not only...Continue Reading

If the youth are the market who invest a decent amount of their time and energy into discovering fashion and purchasing it then just exactly how much are they willing to pay for it? The price they are willing to pay particularly relates to up and coming local designers. This is something I have established...Continue Reading