Free monthly trend report download: The August/September edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading

In Forrester’s 2017 predictions, the Audience-First approach was highlighted a lot more than in the past years. Audiences are being put at the front and centre of brand strategies vs previous ones that used to put business needs at the core. Audiences and their needs are going to be driving how marketers communicate and sell...Continue Reading