For years, marketers have focused on understanding the consumer. but in 2026, there’s a new question: Are you marketing to the consumer—or to the technology advising them? Because increasingly, the decision-making process is no longer human-only, it is AI-assisted. The New Decision-Making Journey: Traditionally, the consumer journey looked like this: Awareness → Consideration → Purchase...Continue Reading

Two places that should come to mind when you say ‘creative cities’ are Durban and Cape Town. Perhaps it’s the sea water that gives a calm, creative edge that develops some of the most creative individuals in South Africa. However, the sea water isn’t enough to keep all these creatives put. These are often the...Continue Reading

In Forrester’s 2017 predictions, the Audience-First approach was highlighted a lot more than in the past years. Audiences are being put at the front and centre of brand strategies vs previous ones that used to put business needs at the core. Audiences and their needs are going to be driving how marketers communicate and sell...Continue Reading