Africa is the second-fastest mobile adoption market in the world with almost a billion mobile phone subscribers. In South Africa, 50% of active mobile phones are smartphone devices. With this, advertisers now struggle to keep pace with the unrelenting state of flux of the local and global media landscape and the increasingly fragmented and highly distracted...Continue Reading
By Enver Groenewald, CCM Director, Unilever Africa It used to be that people only had a few TV channels to watch and radio stations to listen to. Routines were planned around what time their favourite programmes were aired. Back then, media costs were the biggest line item in traditional advertising budgets, meaning that advertisers with the...Continue Reading
There is a multi-trillion dollar economy opening up to technology faster than ever. It has been driven by trends that have changed the nature of how entrepreneurs will be characterized going forward; specifically, industry executives will be the next wave of in-demand startup CEOs. In April of 2007, Apple changed everything with the launch of the...Continue Reading
ALL THE WINNERS ANNOUNCED FOR LOERIES® AFRICA AND MIDDLE EAST Eight Grand Prix winners awarded this year with Nando’s the big winner Loeries® Creative Week™ Durban 2016 drew to a close tonight (Sunday 21 August 2016) at the Durban International Convention Centre with a raft of awards honouring the best creative work in the Africa &...Continue Reading
TrendER Brand Solutions's Guide
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The AI paradox
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The new normal
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Radio's evolving role in a digital world
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Thrift Shift
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