With social media being becoming an ever increasing part of their everyday lives, we need to understand what is it that make the youth want to follow our brands. Most importantly, do they engage with the content or share with their friends? The youth is one of the most dynamic consumer segment and brings many different layers of understanding and investigation as this group is constantly changing adapting new trends,...Continue Reading
If the youth are the market who invest a decent amount of their time and energy into discovering fashion and purchasing it then just exactly how much are they willing to pay for it? The price they are willing to pay particularly relates to up and coming local designers. This is something I have established in my previous piece “Buy local fashion – how to create demand” where I found...Continue Reading
While some people have adopted the wearable technology movement there is another movement taking place, this movement is wearable art. This is a collaboration between artistic thinkers who visualize and come up with illustrations that are then strategically translated onto garments and accessories by visionaries who believe it will sell. It is relevant aesthetically for apparel because it speaks to the freedom of an individual’s mind, to come up with...Continue Reading
Lately men seem to embrace the tricky trend that has had women working their abs off, the crop top. Boys in crop tops is now a thing. According to social media, the risqué menswear trend has taken off. Menswear fashion designers have already introduced the shrunken shirt look over the past five years during men’s fashion week. The years 2011 and 2013 Calvin Klein had taken the first step by...Continue Reading
Our current fashion market is dominated by a few key retailers. The fashion market talks about, promotes and purchases mostly overseas brands that have somehow managed to – with enough marketing budget and strategy – convince masses of South Africans that they offer superior product quality. It’s in the names like Topshop, Zara, Cotton On, Factorie and Forever New just to mention some top of mind brands that fashion lovers...Continue Reading
