SA WOMAN BEAUTY TREND REPORT 2015

Beauty trend report 2015

Just Released! Also Includes Video survey.

Download report sample here:

Sample TrendER_South Africa Women Beauty Trend Report 2015

It has been widely known that women define beauty in one of two ways; Internal and outer beauty.

However, whether women relate to beauty as something from the inside or whether they see it as an outer attribute, the two views are driven by the same desire and thus stem from a common human insight.

The two are co-dependent and in fact one cannot exist without the other.

trender beauty imageOur 2015 Beauty Report explores this relationship and digs deeper into the motivations behind this common insight, as well as extract some key attributes to what really constitutes to a woman feeling beautiful.

We uncover what beauty means to women and whether they feel beautiful. What they would change about themselves and what they believe makes them beautiful.

About the author

Mogorosi Mashilo is a seasoned strategic planner with over 17 years of experience in the marketing and communications industry, having worked across both local and multinational brands. As the founder and strategic director of Trender, he brings a deeply analytical approach to uncovering consumer insights and translating them into impactful brand and communication strategies. His background in research and passion for understanding human behaviour enable him to craft insight-led solutions that drive relevance and resonance for brands. Known for his curiosity, strategic thinking, and commitment to continuous learning, Mogorosi is dedicated to pushing the boundaries of insight-driven work and shaping meaningful connections between brands and consumers in an ever-evolving market landscape.

TrendER

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