By combining the analysis of TrendER and the neuro studies of Brain Propaganda we’re taking marketing insight to the next level in South Africa.
Neuromarketing is a new innovative form for market research. A new discipline which uses neuroscience technology, such as EEG (Electroencephalogram) or Eye-tracking, to see how the human brain responds to advertising and other brand related messages.
Neuromarketing is only an intelligent, focused, marketing oriented interpretation of major scientific texts on how the brain works. It is more effective than traditional market research because removes subjectivity, ambiguity and
rational filters.
How it works
The powerful software solution is used to monitor and record reactions to advertising, video games, applications, food and beverage, retail and all other fields where user experience is relevant. Experts monitor the factors influencing the brain activity, consumer’s physiological state or the decision making process. These informations are crucial for understanding better products or services and to identify the points which should be developed or improved.
Clients and projects
Expertise
Matteo Venerucci is a neuropsychologist and expert in decision making process.
Currently on a Master studies in University Tor Vergata Roma, researching Statistics applied in Neuromarketing.
