Mogorosi Mashilo, Founder and Director of TrendER, was invited as a panel expert on CNBC Africa’s Marketing, Media & Money programme to discuss Business Insights on Loyalty Programmes. During the discussion, he shared strategic perspectives on how loyalty programmes have evolved beyond simple rewards mechanisms into powerful business tools that influence consumer behaviour, strengthen customer relationships, and generate valuable consumer insights.
Drawing on his expertise in consumer intelligence and brand advisory, Mashilo explored the importance of understanding the human motivations behind customer loyalty, highlighting that successful programmes are built on relevance, value, trust, and personalised experiences rather than discounts alone. The panel also examined how businesses can leverage loyalty data to make smarter strategic decisions while creating meaningful value for consumers in an increasingly competitive marketplace.
His participation reinforced TrendER’s position as a leading voice in African consumer insights, contributing thought leadership on one of the continent’s most important customer engagement and retention strategies.
